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This is the number of pages that a single user visits when they come to your site. Ideally, a user should land on one page but click through to several others before leaving.
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It's a lot of numbers, but together they tell us not only whether we're doing a good job, but how we can modify our SEO strategy to take advantage of opportunities.
This is the frequency that users "bounce" off your site pages. In other words, it shows how often people stay for a mere number of seconds and leave.
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In any event, it's crucial to redirect your old URLs to pages that are still live on your site. This is a 301 redirect, and you've probably seen that too. After receiving a message that the URL is out of date, you are redirected to a new page.This is great not only for SEO, but to hold onto those people who came to your site. You've done a lot of work to increase website traffic; you don't want anyone to end up in the wrong place without being taken to where they should be.
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How Do You Rank in Google?
But remember Google doesn't exist to help you and your business. It's a private company, and social networking sites are its competition. So it probably doesn't want to bolster the importance of social channels. Google does, however, pull in tweets under its breaking news section, which means it does not ignore social altogether.
To compile search results, the engine pulls a list of URLs from its index that might be a good match for whatever the user is seeking. Of course, there are millions of pages on the internet, many of which might be suitable for a user. Search engines use a specific algorithm, or computer program, to decide what shows up in results and in what order.
These are people who have come to you through search and not paid channels.
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The rule of thumb is that you should speak to your users and not to the search engines. While it's important to use the keyword with some frequency, natural language will rank much higher than a keyword-stuffed piece with little relevance.
Answering your questions about SEO is part of what I love about my job. As an expert on online marketing, I find it enjoyable to engage with partners who want to learn more about this vital aspect of the work we do. Here are the questions I get asked the most when explaining our SEO strategies and how I answer them.
It's very important to have a mobile-friendly site. For the past few years, more people have performed Google searches on smartphones than on desktop or laptop computers. The search engine has noticed this trend and is expected to roll out Mobile-First Indexing in early 2018. That means Google will use the mobile version of your site to decide page rank instead of the desktop version. Sites optimized for mobile have responsive design, easy-to-navigate features, load quickly, make it easy to access the homepage, have short menus and keep users within one browser window, among many other features.ill help improve your ranking.
You've probably noticed that search engine result pages (SERPs) are divided into two sections. At the top are paid advertisements, followed by organic results below. Organic results rank because of the on-site, off-site and technical SEO you've put into your website. Paid ads are the outcome of using a service such as Google AdWords, where you pay to have your links show up in response to certain search terms.
Now you're probably wondering why you would pay for ads if you have strong organic SEO.
So you know SEO is important, but how do you know if it's working? As with any of your business metrics, it's important first to define your goals. At AdVision, I make sure that the primary goal we're trying to achieve is driving more revenue to your business through organic SEO. That means more conversions, not necessarily through paid ads, but organic search engine optimization methods.
To gauge how we're doing, we look at several factors. For example, Google Analytics shows us the details of organic sessions. Basically, this means that we can see the road that led someone to your site, such as a specific search term they entered into Google. Rank-tracking software shows the progression of your site's performance in page rank over time for certain terms and criteria. We're always looking at the data, including:
How Will SEO Help My Business?
So you want Google to index your site, but are all pages created equally? Your XML Sitemap is essentially a listing of all your pages with encoded signals that tell the search engines which ones are really important. If you have a large e-commerce site, for example, you have perhaps tens of thousands of pages, not all of which are relevant for your users. You can use robots.txt, an aspect of code, to tell search engines to not bother indexing certain pages.
You can think of your SEO strategy as you think of building your business. SEO takes time until you'll see its full effect, just as it takes a bit of time for you to develop and grow your customer base. SEO is a long-term marketing strategy, and you should see it as a way to make incremental, but significant, gains over an extended time period.
These are the number of times you've shown up in search results, and whether or not a user has clicked on a link to your site.
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We do know some basic ranking factors that affect whether Google will refer your site to someone searching. Your content should be relevant and unique, including the keywords you choose to use. It should be easy to navigate your site, with links going from page to page and a clean sitemap. It should be easy to read on mobile, load quickly regardless of device and relevant authorities should link to you.
How does Google know if users like your site? They can see how many people go to your pages and stay there. If too many people only spend a few seconds on a page, you'll have a high "bounce rate," which works against you for ranking purposes.
If your site has been indexed, which typically happens not just once, but several times as your pages are updated, it means the search engine has added your URL to its library. Indexing is an essential process, as this is the first step toward Google including your site in the search engine results pages.
Most likely, you've seen a 404 error during your adventures on the web. You've probably linked from another website, only to find the page no longer exists. While you want high-authority sites to link to you, if you remove that page and the outside source doesn't update its link, users get a 404 error.According to Google, a 404 error does not detract from your SEO because it does not reduce the engine's ability to crawl your site. However, some experts dispute this.
SEO is an acronym that stands for "Search Engine Optimization." While people typically think of SEO as page rank on sites like Google, it is about making your site friendly to the web and friendly to users. It is about optimizing your website to adhere to search engines' best practices, particularly those of Google.
In the very early days of internet marketing, SEO was a simple matter of populating web pages with text that matched what people were looking for. Now it's become much more sophisticated, encompassing three key elements:
On-Page SEO: Each of your pages should attract the right kind of user. On-page SEO is creating content, and code, that is optimized for the search engines and the ultimate audience you want to reach.
There's a debate within the SEO community about whether social networking sites, like Twitter, Facebook and Instagram, affect page rank. As we know, Google isn't talking, but it's clear social channels have some SEO impact mostly by increasing brand awareness and, by extension, increasing the likelihood other sites will link to yours.
Search engines may seem like magic, but it's a bit more technical than that. Google and Yahoo respond to your queries by looking for a website match from a giant library of sites on the web. In order to become part of that library, search engines are like "spiders" that crawl the "web." They find a website, read its pages and index those pages, adding them to the library.
Page speed is the rate at which pages load. You've had that experience of clicking on a link and waiting for the content to appear. If your users have to wait too long, it will hurt your SEO. Currently, Google is most focused on usability, particularly on mobile devices. If users lose patience with your site and leave before your content is visible, Google will lower your ranking.
Pages per session
A backlink is a link to your website. Since Google bots can't call up your customers to get verification that you're a great business, it relies on backlinks to demonstrate that you are an authoritative and trusted site. That has always been an important ranking factor for Google. Link swapping, however, where you get backlinks through a directory, no longer holds the influence it once did. However, contacting relevant influencers and asking them to link to your site, or getting a mention in original, highly regarded editorial content, will help improve your ranking.
As it turns out, these strategies work best when used in conjunction with one another. Try as you might, you just can't populate your website with every relevant search term. Paid ads can fill this gap, allowing you to capture that segment of visitors your on-site SEO cannot. Visitors click on both ads and organic results. Both drive traffic, and increased traffic results in boosting your organic ranking. So there's no need to choose one or the other.
Jake is an SEO Specialist from Greensboro, NC who fled to the West after experiencing one too many humid East Coast summers. Aside from being a total SEO nerd, Jake loves the NBA, rap music, and craft beer.
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It's true you can sometimes make an immediate impact with SEO, but that's really only if you're fixing a big error. If you're starting off on a solid base when building your site, your SEO will earn trust with the search engines.That's the key word: trust. The more Google trusts your site, the more likely it is to refer your site to its users. Trust takes time, with search engines and with human beings.
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The truth is, we don't know precisely how to guarantee a high rank in Google. The search engine's ranking process is done through a proprietary algorithm that's a trade secret under U.S. law. So unless Google decides to open its books to everyone, it's unlikely we'll ever know the full details of how that algorithm works.
However, some SEO-savvy researchers have done extensive analysis about page rank and how it works. Google also doesn't leave us completely in the dark. The search engine has a set of best-practice guidelines that we can use to optimize your site in order to get the best response from the search engine.
SEO will help your business by driving your potential customers to your website. We call this "qualified organic traffic." It means not just any user, but the users who are most interested in what you have to offer and are ready to buy. You can increase the power of your website through technical SEO (indexing), on-page SEO (great content) and off-site SEO (backlinks). As a result, you'll get more traffic, more leads and see an increase in revenue.
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Off-Site SEO: Search engines want outside evidence you know what you're talking about. In order for your site to rank well, it needs to be verified by an outside authority. Incoming links, local directory listings and influencer mentions are examples of strategies to improve off-site SEO.
Technical SEO: Search engines are made up of bots, or computer robots, that decide whether or not your site is worthy of referring to users. Technical SEO makes your site friendly to bots through features such as mobile-friendliness, internal linking, uniqueness of pages and a clean sitemap. Because SEO is always about your site's relationship to the search engines, it's important to work with a marketer who is up to date on the latest changes in search engine algorithms.
This is the frequency that people who see a link to your page click through to visit your site.
SEO Strategist, AdVision
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